Role: Lead Designer, Co-Project Manager
Client: Leeds School of Business at the University of Colorado Boulder
Medium: Print, Digital
Year: 2024
Client: Leeds School of Business at the University of Colorado Boulder
Medium: Print, Digital
Year: 2024
Overview
Honey was lead designer on a $100k net media campaign for the Leeds School of Business at CU Boulder that ran from March to June 2024 in Denver, Colorado. The media rollout included traditional and digital billboards, light rail wraps, digital retargeting ads, magazine ads and TV spots.
In total, the campaign delivered over 17MM impressions towards the overall goal of increasing awareness of the Leeds School of Business brand and values and distinguishing it from its overarching University of Colorado brand. Honey co-managed the complex production schedule with the marketing team project manager and executive marketing director, in partnership with two production companies who distributed the assets.
